Author: John Zurales

Internet Marketing

Mini-Case Study: Avatar = $1,000 in 24 Hours

Noah Kagan of AppSumo is known for starting several companies and growing them to 7 or 8 figures in revenue.
Recently, while participating in a 24-hour business challenge to prove that anyone can start a business today, Noah asked his followers what business he should start.

Internet Marketing

Case Study: Badass Tornado Built the ‘Best Buy’ Billions

This is, pure and simple, a lesson in flexibility and adaptation.
All too often I see new marketers who KNOW what their customers want and KNOW how to best market that product to them.
And these are almost always the marketers who fall flat on their face because no one can tell them anything different – not even their customers.

Internet Marketing

A Better Way to Handle Lousy Reviews?

If you’re an agency working with brick and mortar businesses, sooner or later you’ve probably been called upon to find a way to remove bad reviews.
And if you have products on Amazon or any other site that allows reviews, sooner or later you’ve been slapped in the face with the review from hell, something you didn’t expect and don’t know how to handle.