Do You Know the Marketing Rule of ONE?
Three words describe this rule of one: Simple, Mighty and Effective. Simple because it actually makes your marketing much easier, rather than harder. Mighty because this...
Category: Copywriting
Handy Sales Letter Checklist
Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all...
10 Ways To Upsell Every Order
As you know it can be very expensive to attract new customers into an online business. And in any case even if you aren’t spending money...
How To Write The Best PS For Any Sales Letter Or Website You Publish
Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used...
My Top 11 Headline Types That You Can Use To Begin A ‘Killer’ Sales Letter
The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...
