Category: Copywriting

Postscripts (the PS at the end of the letter) can increase sales by 30%! Yes it’s true. Christian Godefroy, one of Europe’s most successful direct marketers, never used...

The type of product you are selling will determine which sort of headline to use. A technological breakthrough will not lend itself to a headline that...

One of my best copywriting secrets is to build a “swipe file” of winning examples from other marketers. I collect their mailings, websites and emails. Taken...

You Can Overcome Your Prospects’ Fears By Doing These Four Proven Things! A majority of people are simply afraid to make a decision to order your product....

According to legendary advertising man, Leo Burnet, “Dull and over exaggerated ad copy is due to the excess use of adjectives.” To prove it, he asked...